Sony is a long-lived AA corporation whose name is synonymous with consumer electronics and entertainment. The Sony name is immediately recognizable by most denizens of the Sixth World, just like in the Fifth World. While sometimes its failed gambles for keeping on the edge of the tech curve has invited takeover attempts, Sony has managed to maintain its own independence without being taken over by larger megacorporations, and it is the 7th largest corporation in Japan. The Sony Headquarters is in Tokyo (and is a major tourist attraction), and the CEO is Tokie Hara. Subsidiaries include Sony Automation, Sony Biotech, Sony Cybersystems, Sony Dataworks, and Sony Entertainment.